Understanding search patterns.

SEO is focused on understanding an online audiences’ search patterns and provides the foundation as to the type of content that a website needs to incorporate. As Paul Cookson stated: “A website without SEO is like a car with no gas”. As search engines, such as Google, become ever more demanding on the requirements of a website, SEO is the engine that drives the vast majority of users to a website.

Proof in the pudding.

A true reflection of SEO at work can be seen in the execution of our Mall of Africa SEO strategy. A world class strategy has led to over two million page views on the website in only a couple of months. With SEO contributing to over 80% of the total search traffic and an ever increasing number of keyword rankings, we will continue to see the benefits of SEO on a daily basis for many years to come.

Search Engine Optimisation